Founder & President of SWOT SA. He is a graduate of Alpine| The Swiss Business School for Hotel & Tourism Management where he studied Tourism Organization & Management, while he has also completed his certification in Hospitality Management at Cornell University in the USA. Since 2010, he has been Executive Director & CEO of Societes Anonymes in the field of Tourism & Sports, while until then, and for several years, he gained significant experience in the field of Commercial Management of Societes Anonymes.

He is distinguished in structural business development communication and international relations with investment schemes and organizations.